Tag Archives: Marketing Strategy

Nov '19

51 Catchy HVAC Slogan Ideas That Bring The Heat

More Than a Catchphrase

Nothing speaks to the personality of a brand more than its slogan. You could even say that your slogan is the auditory representation of your company and an unofficial promise of service quality. Choosing the right catchphrase can make all the difference in how people perceive your team. So choose right!

Today, we’ll explore the elements of a kick-butt slogan by analyzing some of our favorite catchphrases. Some of these may be taken, but others are still up for grabs that we know of (and we won’t mind you stealing them). Glean some inspiration, take notes, and get excited about your own future HVAC slogans!

A Quick Note on Slogans

As Hubspot’s Lindsay Kolowich points out, “The best taglines use words that are positive and upbeat.” While it’s easy to run campaigns based on fear and negative emotions, the vast majority of memorable slogans strive to inspire and encourage instead. Try to keep that in mind as you move forward.

Many contractors and businesses feel the need to be clever or funny with their HVAC slogans. While wit and humor certainly make a slogan all the more memorable, not every catchphrase needs to invoke laughter. As a matter of fact, many of the most powerful lines that stick with us (ex: “Just Do It” & “Because You’re Worth It”) focus on other powerful emotions.

Finally, remember this: your company slogan isn’t your spouse. You’re not married to any particular catchphrase. If you believe that it’s time to move on from a particular slogan and start again, go for it! Unless you have a ridiculously memorable and well-known phrase already, there’s almost always an opportunity to improve.

22 HVAC Slogans We Love

Existing Catchphrases from the Industry

#1: It’s Hard to Stop a Trane

Perhaps the most well-known of HVAC slogans, Trane clearly has an advantage when it comes to wordplay. With that being said, your company name plays a huge role in the type of catchphrases best suited for your slogan. This particular choice conveys a sense of power, durability, and reliability. It’s particularly suited for advertising original installations and replacements, but it’s just so much fun in general.

#2: Whatever it Takes

Three words. Bryant Heating & Cooling Systems conveys so much in this very short slogan. The generality of this catchphrase makes it suitable for almost any service-related subject too. Want to talk about repair service? “Whatever it Takes”. Want to showcase financing options that make Bryant products more accessible? “Whatever it Takes.”

This catchphrase is clear proof that short can still be powerful!

#3: Prompt. Professional. Perfection.

Another short entry in a list with much longer phrases, this slogan from DRX Duct jumps right to the point. These three values (promptness, professionalism, and perfection) are what it wants to be known for. It simultaneously acts as a commitment to service and a promise of what would-be clients can expect.

Throw some alliteration into the mix, and DRX presents a very powerful, memorable slogan. Again, wordplay isn’t the most important factor in crafting a catchphrase, but it certainly helps!

#4: We Shatter Expectations!

Before moving on to longer entries, here’s one last concise slogan that we adore! While Cajun Comfort already has a very memorable name, they take a very bold stance on service quality. After all, it’s not every day that a company can claim to shatter your expectations!

Just keep in mind, a slogan like this is a hardline commitment to outstanding customer service and results. If you (and your technicians) aren’t committed to consistently providing courteous and timely service, this type of slogan could fall flat on its face. Should you stick the landing, however, it’s one more element supporting your HVAC SEO.

#5: Keeping You Cool is Our Business

Some of the best HVAC slogans focus on what the consumer is feeling, not on what your business is providing. However, Air Pro (of Florida) outdoes itself by combining both of these elements into a very capable slogan. While this one may be a little bit on the nose, it’s certainly a fun addition to our list of quality catchphrases.

#6: We’re Not Comfortable Until You Are!

While not the most original, Anderson Automatic’s slogan effectively communicates its commitment to client satisfaction. For consumers who’ve experienced the frustration of an HVAC technician leaving before the job is complete, this commitment instills a soothing peace of mind. Once again, here’s a slogan that targets the consumer’s feelings instead of focusing on traditional brand promotion or service bragging.

#7: We Served Our Country. Now Let Us Serve You.

What a powerful appeal! Mission Critical Comfort Solutions is a veteran-owned HVAC team based out of Georgia. Not only does their slogan immediately showcase their heritage, but it also points out their dedication to service. This slogan provides special opportunities to connect with other veterans and military members in the community.

Lines We Like From Other Marketing Professionals

#8: The Hottest HVAC Techs in Town. The Coolest Team Around!

This one is actually a combination of two slogans from DP Marketing Services, and we love the contrast the two lines create when pulled together! Not only does the catchphrase create a sense of locality, it also generates a fun perception of the team behind the company. How people perceive your company can be just as important as what you project in advertising (perhaps even more so)!

#9: Don’t Sweat it, Call ______

One of several fill-in-the-blank slogans we’ll explore today, this one has very real implications for our community in DFW, TX (and other hot environments). DP Marketing Services strikes again with a line that immediately connects with the senses and would-be clients’ history with air conditioning emergencies. While it might not hit home in colder regions, this slogan certainly works down in the South.

Localized Slogans are Also Great Ways to Connect With People.

Stealable HVAC Slogans – Fill in the Blanks

#10: No One Does Repairs Like ______

Positioning is the process of establishing how you wish your brand to be viewed by others. With this particular fill-in-the-blank slogan, a company may position itself as a specialist in HVAC repair services. In larger metropolitan areas, this could make your team the go-to business for emergencies. It’s also a very simple slogan that anyone can understand.

#11: You Can’t Get Cozier Than ______

Now we break into the key adjective slogans! With this type of catchphrase, the emphasis gets placed on the words you want most associated with your brand and/or services. In this case, we target the warm, fuzzy feelings linked to the word “cozy”. The word applies in hot, cold, or temperate environments, creating an ideal phrase for any contractor!

#12: Such Great Care, It Can Only Be ______ Air

This catchphrase is particularly well-suited for any company with “Air” in the title. Want to position your company with the customer service elite? Prefer your slogans have rhyme? Then this could be perfect for your business.

#13: Some Like it Hot. Others Like it ______!

If you don’t mind a little double meaning in your HVAC slogans, this funny entry could be a catchy line for your business! Again, it’s best suited for warmer environments where AC repairs and maintenance are the dominant service category. Just make sure your community appreciates this sense of humor, or you might receive a lot of criticizing calls.

Some Companies Like to Focus on Their Service Diversity.

Action-Based HVAC Slogans

#14: Fast Repairs. Even Faster Relief.

This is another repair positioning slogan, ideal if you have a high volume of maintenance and replacement calls. It’s also quite the commitment to rapid response and solutions. However, if you have the trucks, manpower, and the will to provide lightning-fast service for your clients, this could be the perfect slogan for you!

#15: Too Hot? We’ll Beat the Heat.

Not everyone can beat the heat by themselves, and this play on words addresses those tough situations. It also helps potential clients qualify themselves for your repair services, which makes them more likely to convert from caller to client. If you operate in a warmer climate and primarily focus on air conditioning services, this is your slogan!

#16: When the Cool Air Stops, We Start.

Another reference to the panicky situations people face when the AC unit suddenly breaks down, this slogan positions a company as a rapid repair expert. If you want to personalize the phrase, even more, swap out “the” with “Your” to up the consumer stakes! Just make sure your phone is ready for all those repair calls.

#17: Only One Call Away From Cozy

Perhaps our favorite original entry to this list, we return to the happy, fuzzy adjective “cozy.” This time, however, we’re placing greater emphasis on the consumer’s role in their own relief. In a way, this HVAC slogan serves as a call to action, encouraging people to call your business. It also mentally shortens the distance they have to cross to find the solutions they need.

#18: The Cool Air You Love, For Less

Speaking of encouraging people to call, few things motivate a consumer more than good deals. If you have a killer service package that people love, this could be an awesome catchphrase for your business. As always, just make sure your company is in a position to support this claim.

#19: Craveable Comfort

Finally, a simple slogan dedicated to creating the comfortable environment your clients desire. This one’s perfectly suited for AC and furnace system upgrades and replacements. It’s also small enough to fit on any merchandise you can come up with, something you may desire as your company expands in the future.

HVAC Slogans Focused on Emergency Services

Emergency Service Hours Can Make for an Excellent Slogan Focus.

More “Fresh” HVAC Slogans from the Webmasters

#20: Breathe in the Fresh Air

This starts off our final category of duct-centered HVAC slogans. Because duct cleaning often comes with its own unique challenges, goals, and priorities, it helps to have a catchphrase that aligns would-be clients with those values. Ultimately, fresh air is the goal of duct service. This slogan cuts straight to the benefit that clients can earn by contacting your business.

#21: Clean Ducts. Clean Air. Clean Home!

A more systematic journey bundled up into six words, this slogan allows clients to visually picture each aspect of the duct cleaning process. First, the project. Next comes the rejuvenated air. Finally, all the hard work and investment pays off with a clean home, something anyone can appreciate.

#22: You Can Feel the Fresh!

While a little more abstract than the rest of our HVAC slogans list, this phrase instantly captures the imagination. It also incorporates sense language, making people remember how it feels to have cool, fresh airbrush across their skin. If you have a mind for the sophisticated and a business for AC-focused positioning, this slogan could be a refreshingly original choice for your company!

Generic HVAC Slogans

#23: A Cool Team You Can Trust.

#24: Our mission is your comfort

#24: We are ready when you need us.

#25: Heroes of AC & Heating

#26: Save, Relax, Enjoy

#27: Craft Not Trade

#28: Elite Service at a Comfortable Price

#29 We’ve Seen it All; Give us a Call

#30: Live in Comfort Year-Round

#31: Bargain Price, Premium Services

#32: Keeping Things Cool

#33: Mission Satisfaction

#34: When Things Get Hot, Claim Your Spot

#35: Comfort is Our Mission

#36: Live Comftarably All Year

#37: Eliminate Stress, Add Comfort

#38: Melt Away Your Worries

#39: We Always Keep Your Cool

#40: We Bring The Heat (Or The Cool)

#41: We Make Things Cool in a Hurry

#42: We Rule The Cool

#43: Don’t Sweat, We Treat The Threat

#44: Keeping Your Home Cool

#45: The Heating and Cooling Solution

#46: Any Reason, Any Season

#47: The AC Repair Team

#48: Your Trusted HVAC Loyalists

#49: From Our Family To Yours

#50: Home is Where The Comfort Is

#51: Hook in The HVAC Repair

Final Thoughts on HVAC Slogans

Even the most catchy, perky slogans can fall flat if they aren’t utilized correctly. If you want your newfound branding to succeed in earning those HVAC leads, there are a few lessons you’ll need to heed.

How to Launch Your New Slogan

Be consistent.
Make it visible.
Get dedicated.
Keep your slogan promise.
Advertise.
Go digital.

Make Sure You Can Back Up the Promise Your Slogan Provides!

Consistency is key to launching a successful slogan. If your marketing materials are using outdated messaging with conflicting catchphrases, people won’t remember your new one. On that note, be sure it’s clearly visible on merchandising, trucks, and other frequently seen marketing tools. You’ll need to be sure about this new slogan, because you’ll most likely be stuck with it for a while.

Taking Your Slogan Digital

Of course, your website and local search listings are a perfect place to show off your fresh new catchphrase. Ideally, you’ll want it front and center above the fold of your homepage. That way, all of your online visitors can quickly learn what you’re all about!

If you don’t have your own website yet, our team at HVAC Webmasters would love to help you! We design and custom-build websites for maximum local search impact. In fact, our clients regularly enjoy page-one rankings for dozens of keywords, earning higher traffic and better leads.

Oct '19

Should You Halt SEO During Slow HVAC Seasons?

One of the most alarming of all the Google search trends we observe at HVAC Webmasters is seasonal drop-offs. In other words, HVAC companies are dropping off of the front page. Of course, ranking changes happen, but many heating and cooling professionals inflict this problem on themselves.

“Should I halt my HVAC SEO efforts during the slow seasons?”

On today’s podcast, HVAC Webmasters answers this fundamental question and why you should rarely abandon search engine optimization altogether. Be sure to listen in if your company ever struggles to earn sustained lead generation.

Key Points to Hold Onto:

Google doesn’t recognize the seasonal shifts for HVAC businesses.
Seasonal PPC campaign changes are okay, but neglecting SEO isn’t.
Continued efforts during slow seasons could net you better rankings!

Fighting The Urge to Drop Off

Google search trends show it, and HVAC professionals know it: the heating and cooling industry naturally booms during the hot and cold seasons. That’s why so many businesses strip down to a skeleton crew in the spring and fall. Since business starts to lag during these months, many companies think online marketing can follow suit.

PPC campaigns and social media work can handle the downtime. However, organic SEO is another story. Extended periods of inactivity typically result in severe rank drops. When the slow period ends and the busy season roars back to life, your website will face an uphill battle to recoup the traffic losses.

Compelling Reasons to Maintain SEO Ranking

When marketing stops, ranking power gradually drops too. However, instead of stopping there, let’s explore some key Google search trends that provide more compelling reasons to continue your organic SEO efforts during the slow seasons.

Competition

When the Competition Takes a Break…

The fabled Tortoise and Hare story teach the dangers of untimely breaks. But, on the flip side of that story, we learn that it’s a beautiful opportunity to gain some ground when the competition takes some time off! Google search trends teach us that many HVAC professionals take some time off from marketing during the spring and fall seasons.

That’s the perfect time to rank up in local search!

Continue writing your keyword-rich blog articles. Take some time to update and enhance your service pages for a more substantial user experience. Keep collecting reviews! As competition naturally starts to fall in local search rankings and your brand starts to climb, you’ll be in prime position for the next busy season!

Continued Need

HVAC SEO Still Earns Leads

While volume may start to drop as part of the seasonal Google search trends, consumers still need their heating and cooling services! Nowhere is this more true than in Texas and other warm climates, where high temperatures naturally extend far into the fall. But, unfortunately, homeowners and businesses continue to experience part failures, even if it’s on a smaller scale.

With fewer competitors actively courting these consumers, that’s more revenue for your business to pursue. But, of course, these clients contribute to your reviews, too, sharpening your image for the upcoming busy months.

Even in the spring and fall, consumers continue to research replacement options for their furnaces and air conditioning units. So if you start planting seeds during the off-season, there’s a good chance you’ll earn some precious replacement leads in the future. That’s one more reason to make sure your page content is top-notch, answer key consumer questions, and providing tips into the search process.

Branding

Establishing Your Brand

For up-and-coming HVAC companies, branding can make or break your business’ future. As other contractors take a break, that’s the perfect time to get noticed and spread the word about your brand. Continue to optimize your website for local search, even when more prominent brands are taking a break.

If Google search trends are anything to go by, the search engine rewards businesses that release new content and update old resources. As a result, you could earn significant exposure for your HVAC company brand and some lifelong clients in the process. That’s more than enough reason to persevere during the off-seasons.

Want Some Marketing Advice?

When industry norms say it’s time to break from marketing, Google search trends tell a different story. With a qualified organic SEO plan, social media campaigning, and (maybe) some seasonal PPC ads, you could earn some fantastic leads even in a slow season. Make your brand advance through the ranks while competitors start to fade.

Our team at HVAC Webmasters would love to support your marketing plan! Our web design, local search, and PPC advertising services enable our clients to capture front-page rankings and remarkable lead generation. If you’ve been looking for a marketing team to partner with, see why many heating and cooling professionals choose our seasoned team.

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Jun '19

Pros and Cons of Buying Leads for HVAC Businesses (Podcast)

Most contractors have a love/hate relationship with their lead services. In this podcast, Jason and Nolen explore the potential perks of buying leads for HVAC contractors, along with the sometimes disastrous pitfalls. Whether you’ve purchased leads in the past or are considering a service soon, you’ll gain some essential insights into the pros and cons of lead gen companies.

Look Out for These Key Points

Does buying leads create long-term or short-term opportunities?
Do lead services contribute towards your brand development?
What expenses come out of buying leads?
How good is the lead quality?

What Does Buying Leads Mean?

Developing a client base takes time, money, and lots of effort. It may take years to establish a comfortable pool of loyal customers. But, for businesses longing for that initial growth, buying leads presents a desirable, fast solution. Here’s how it works:

How Lead Buying Works

Step #1: An HVAC contractor hires on a lead generation company.
Step #2: The lead gen company connects them with potential customers by phone or email.
Step #3: The contractor accepts or rejects the client, who may or may not decide to do business with the contractor.
Step #4: The contractor renders payment to the lead-generating company.

Lead Companies

What is the Most Popular Pay-Per-Lead Company?

Pay-Per-Lead (PPL) companies range from household names to somewhat sketchy businesses. While there are numerous PPL companies out in the market, you’d have difficulty finding a more recognizable name than HomeAdvisor. The directory promotes local lists for various niches and boasts a vast array of contractors.

HomeAdvisor
Houzz
Porch
Thumbtack
Yelp

Lead Costs

How Much Do Companies Pay for Leads?

That depends on the particular service you utilize for your leads. We’ll use HomeAdvisor as an example. According to the HomeAdvisor Pro How It Works page, HVAC contractors pay a mix of annual, monthly, and variable fees in exchange for leads. Keep in mind; the company does not guarantee any of these leads will convert into customers. To quote from their website, “You will be charged for each lead you receive, whether or not you ultimately win the job…”

What Costs Can I Expect?

Annual Subscription Fees
General Industry Leads Costs (“Market Match”)
Brand Specific Leads Costs (“Exact Match”)
Supporting Service Costs

When people request your company specifically through HomeAdvisor, your company may pay an even higher lead cost rate. You can set monthly target budgets, but lead costs may exceed that number.

Key Questions

Questions to Ask When Buying Leads

There are two primary concerns your HVAC business should consider when buying leads. First, you’ll need to consider the pricing structure of the service. Some companies quote a relatively low per lead cost but quietly zing you with additional fees. Others charge higher rates but do a much better job of outlining what that money buys.

The even more essential question you need to ask is: “How does your company qualify these leads?“ Is your money going towards connecting with ready-to-buy consumers, or is the PPL company pushing window shoppers to meet their quota?

Of course, you should never subscribe to a PPL service without consulting existing clients of that company. If you find that all the people you consult are getting fantastic returns on their investment, this could be the opportunity you’ve been targeting. On the other hand, clients may warn you to steer clear of that prospective service. Either way, you’ll have better peace of mind about your decision!

Is Buying Leads Worth it For Contractors?

While many HVAC SEO companies would tell you otherwise, buying leads sometimes provides fantastic results for contractors. If you find a service that offers a fair costing rate and a dependable ROI, go for it. However, there are several factors you need to weigh before pulling the trigger on these annual subscriptions.

Crucial Factors to Consider

Will buying leads provide long-term growth?
Do buying leads gain exposure for your brand or their brand?
Could you earn these same leads (or better) through other means?
Do you want to be locked into a subscription?
Are the leads provided of sufficient quality?

Alternatives to Buying Leads

One of the selling points of companies like HomeAdvisor is that you have tight control over the location and types of people you gain leads for. You can also set spending targets that your PPL service may or may not exceed. Having control over your marketing is a serious advantage.

But what if you could get this control without paying a subscription fee?

Google Ads PPC (pay per click) campaigns also target specific markets within a geographical area. They automatically deactivate whenever they hit your predetermined budget, and your efforts determine the quality of the leads you receive. If you don’t like the results, you can quit anytime or refine your campaigns till they succeed. Many HVAC contractors experience a double return on their investment into Google Ads. During your paid search efforts, you can also spend valuable time working on your HVAC SEO through keyword research and engaging content.

Team Up With the HVAC Webmasters

Whatever course you ultimately choose to develop your leads, we hope you succeed. If you’re hunting for ways to grow your lead generation, our team at the HVAC Webmasters would love to help. We provide HVAC SEO solutions, PPC campaign management and analysis, custom website development, and numerous other services to advance your business.

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