Tag Archives: Facebook

I’m Nolen Walker with HVAC Webmasters. Over the past 15 years, I’ve worked with thousands of contractors, so when I explain the qualities of the best Facebook post ideas, I know what I’m talking about.

Of course, not all of these will work 100% of the time, but they are proven ways to help generate more HVAC leads for your company, resulting in more revenue.

One of the most proven ways to generate leads through your Facebook page is to send your followers to the landing pages you created for lead-generating offers. The key here is to ensure that you have a compelling featured image that gets pulled into the Facebook post.

To do this, you need to optimize the image’s size for Facebook and then ensure that you add the proper open graph tags that lead to your website. There are several ways to do this, but this is one of the more effective ways to engage your reader.

It is also essential to make it very clear to the reader where you are sending them. For example, they might think they are clicking on a blog post only to find themselves in the middle of a form that needs filling out; this can leave them frustrated or confused, and that is the last thing you want.

However you decide to link your readers to these direct offers, this is one of the tried and true ways to generate those direct leads that can eventually lead to more revenue for your company.

The first part is to learn how to do a blog lead generation analysis. Once you have done this, you must take the blog posts that generate the most leads and post them to your Facebook page.

An intriguing blog topic and title will ultimately engage your audience. They will want to click and read the post, and then they will find a call to action within the post itself. Therefore, you want to ensure that it is as close to the intro as possible.

This call to action typically solves a reader’s problem or answers something the reader wants to understand.

A study has shown that websites generate more leads by using a call-to-action text in the introduction. The anchor text call to action accounts for between 47% and 93% of a post’s leads. 

Do your homework, determine which posts get the most action, and push those with calls to action for increased leads.

The best marketers understand the importance of using visuals like images and videos in your Facebook strategy. For example, Facebook posts with pictures see 2.3X more engagements than those without pictures.

To make even better use of those higher engagement rates and turn them into valuable lead generation opportunities, you might want to include links to your website’s description of the images, especially for cover photos and profile picture descriptions.

These links allow interested people to get to know your company better than ever. Your profile and cover photo descriptions turn into prime virtual real estate. Whenever someone views your cover photo, they can access a download link.

Make sure that you shorten those links and add your UTM codes. These allow you to track the clicks that happen. Again, there are a variety of tools that will do these things for you.

Ultimately, the goal is to generate as many leads as possible, and adding links to your image descriptions is a proven method.

While Facebook’s overall organic reach continues to drop amid controversies linked to the social media giant, tweaks to the Facebook algorithm have helped mitigate the increase in the amount of content generated on the platform.

Videos are the one big exception to this. As a result, videos have helped marketers stay relevant and continue to reach their target audiences. Facebook’s algorithm favors overall video content. Video posts have a 135% greater organic reach than traditional photo posts.

Videos increase lead-generating offers through your Facebook page. The key here is to use videos to generate and promote those lead-generating offers. With a video, you can use a verbal call to action as well as in the video’s description, calling users to “download,” “register,” or something similar.

More and more businesses are using videos to reach their customers and share these lead-generating offers. Make your videos interesting, informative, and fun, and you will find a more significant response to your campaigns.

Much like the videos, Facebook Live might be an easier way to go about it. Videos can be intimidating if you are not familiar with the process, not to mention that they take time to create.

Facebook Live has shown that people comment up to 10 times more on Facebook Live videos than they would on regular videos. This method is more about generating conversation and promoting.

If you have an event, show the setup live. You can also promote an offer by hosting something like a Q&A through Facebook Live. Live sessions encourage comments and interaction, which generates more leads.

While these don’t have actual tags that you can use, you can use a verbal call to action through the live video and make sure that you repeat it more often than you would for a standard video.

Viewers may join late and miss the first call to action, so giving them multiple chances increases conversions.

Live Facebook sessions are a great way to deliver a sense of spontaneity so that your followers feel like they might miss out if they aren’t visiting your Facebook page. That’s a great way to develop new leads for your business.

While this might not be a post, developing leads that you will not want to miss out on as you market your business is essential. Facebook allows business pages to add a pretty simple call-to-action button at the top of the business’s Facebook page.

It might seem simple, but it can be powerful in helping drive traffic from your Facebook page to your actual website. Best of all, this can include contact sheets, landing pages, and any other lead-generating forms that you might have.

Even more importantly, you can choose from a variety of pre-made buttons. Things like “Contact Us,” “Shop Now,” “Book Now,” “Watch Video,” and so on will allow you to customize your call-to-action button to make it more precisely tailored to your page.

Most of all, the call-to-action button gives you the ability to be versatile. Most marketers will choose a call to action and stick with it for an extended period.

But with the button, you can switch up your call to action so that it doesn’t feel stale and overused. That is an invaluable feature.

While Facebook Ads are the most widely utilized promotional avenue for companies, investing in Facebook Posts can also yield a favorable ROI for heating and cooling companies.

Facebook posts alone are insufficient to promote your HVAC company online. Instead, they must be one part of a broader digital marketing strategy involving SEO and digital branded signaling.

I spent millions to create a software tool called DataPins for my HVAC Webmasters’ clients. The DataPins tool allows HVAC technicians to snap a photo of the job and consolidate it with other Local SEO signals, including E-E-A-T and schema markup.

You can share pins on Facebook to help drive your followers and social media engagement. However, the most powerful aspect of pins is building digital branded signaling throughout the web.

By aligning your Facebook marketing with your overall digital marketing campaign, you can use Facebook Posts and other tools to increase lead generation and grow your business.