To maximize website appeal, JavaScript should be implemented at the design level. JavaScript is a programming language that allows web designers to create advanced presentation features for a given website. The goal is to engage visitors and encourage them to complete the desired action rather than exit the site.
Examples of JavaScript elements include:
- Graphic Animations: Interactive cartoons, videos, etc.
- Interactive Maps: Embedded maps that adjust based on user location
- Interactive Tools: Visual and interactive features like calculators, forms, etc.
- Video Playlists: Autoplay video playlists, as well as audio
The JavaScript language enhances web presentation by providing commands that are easier to follow and load. Because user engagement depends on the presentation, there is a strong relationship between UX elements and SEO. As Google continues to prioritize websites that cater to users, methods to engage them more effectively will be met with open arms by search engines.
JavaScript Can Enhance User Experience, Making Your HVAC Website More Successful
Application Programming Interfaces
Application Programming Interfaces (APIs) are used in conjunction with JavaScript to increase its effectiveness and implement coding commands that would otherwise be difficult to complete. APIs are pre-made blocks of code that developers can use within website HTML and CSS. Examples of APIs include:
- DOM API: Manipulate HTML, CSS, and other code to present graphics dynamically
- Google Maps API: Embed interactive maps on web pages
- Twitter API: Embed real-time tweets on a web page
- Video APIs: Autoplay video content on landing pages
The above examples are only a few variations of APIs, as a wide range of additional ones exists. These pre-made code blocks give designers an extra level of flexibility that would otherwise be absent. HVAC Webmasters is ready to implement APIs and JavaScript on your heating and cooling website for optimal results. Our goal is to create an interactive experience for visitors which will encourage conversions and maximize your marketing ROI.
Misuse of JavaScript For HVAC Contractors
Because of its interactivity, JavaScript developed a reputation for user engagement. Black hat SEO scammers noted this trend and began to use the code unethically. Misuse of the language began to appear, embedded in email spam, bundled with malware and viruses. Gmail has since banned JavaScript as an attachment for emails.
Despite its misuse by manipulative entities, the value of this programming language remains intact. Website design is still largely dependent upon professional coding. Google offers its API Client Libraries to web designers, allowing them to easily implement Google features like calendar, people, and drive on websites.
