Schema markup serves as a virtual highlighter for your website’s search results. Try doing a Google search of hvac company near me and analyze the results from a visual perspective.
Which results are you most attracted to? And what elements make those particular results stand out? In most cases, the results you gravitate to incorporate some aspect of structured data.
While selecting the best search result might seem trivial, visual appeal has always been an important part of marketing, and schema markup extends that to search engine results.
Schema Markup Services
for HVAC Contractors
- Integration of schema markup onto business website
- Schema markup optimization for enhanced SERP features
- Check-in schema markup with each pin generated via DataPins
HVAC companies must find ways outside the norm to rank on Google search results in a highly competitive digital landscape.
An often underrated and underutilized element of SEO is schema markup, sometimes called structured data markup.
What is Schema Markup?
Schema markup is a type of code or semantic/markup vocabulary implemented on your HVAC website so that search engines can provide more meaningful information to Google crawlers and users.
The term schema markup references a collaborative project called Schema.org, which Google, Yahoo, and Bing developed.
This coding collaboration between the three major search engines aims to provide the best possible results to its users.
Enhancing visibility on SERPs makes your website more relevant to potential customers. This is particularly true when those customers are searching for an individual service.
For example, a consumer is looking for residential AC repair in their area. They are likelier to click a result that presents that specific service than a general HVAC company.
Structured data communicates with search engines and better informs them about your website’s content. Consider marking up the following:
- Branches: For HVAC companies with multiple location branches
- Events: Special discounts, promotions, or events
- Services: Individual services like residential AC repair, residential furnace repair, etc.
HVAC Webmasters Schema Markup Services
At HVAC Webmasters, our team of SEO experts believes that each customer deserves our undivided attention.
Working with us ensures that every aspect of your internet marketing campaign is handled with dedication and professionalism.
While competitors focus on stuffing keywords on their stock template websites, you can dominate them in search results through schema markup.
Search engines like Google will prioritize your website in rankings, and users will be likelier to click on your results. Schema markup can also help your knowledge panel appear in Google search results.
For example, if a customer searches for your company’s brand name, they will see a large box on the upper right side of search results.
Customers can see your reviews and contact information within the knowledge panel and easily navigate to your website.
Some question its true impact because schema markup isn’t an official ranking factor. While it might not directly correlate to rankings increases, it certainly indirectly contributes to SEO.
Increased CTR and a more informative SERP presentation will both drive metrics that impact ranking.
Let’s review how it influences your search rankings:
- Improved CTR: Schema markup improves CTR (click-through rate) on your website
- Improved SERP Presentation: Customers can preview certain aspects of your website, which may encourage them to visit
- Improved Communication: Schema communicates with search engines so they thoroughly understand the purpose of your website
Implementing Schema Markup on Your Website
To implement structured data on your HVAC website, the assistance of a professional web developer is highly recommended.
Though Google offers a Rich Results Test for anyone to test their websites for schema markup, complications can arise for people unfamiliar with HTML code.
The last thing you want to do is risk destroying your entire website and suspend your marketing campaign for months.
HVAC Webmasters incorporates schema.org and other internet marketing services like web design, content marketing, and social media
