Unlike contractors in other industries, HVAC companies can thrive throughout all seasons. In warmer weather, AC repair is in high demand. In contrast, winter calls for homeowners and others to seek furnace repair.
We’ve all seen articles like Top 100 HVAC Keywords, but shouldn’t these lists be broken down by season? We think so, which is why HVAC Webmasters presents the top 20 furnace repair keywords for cold seasons.
Before we start listing terms, we should describe our logic for determining the “best” keywords. Factors we consider include:
- User Intent: Does the keyword indicate a consumer willing to spend money or merely someone looking for information?
- Search Volume: Does the keyword register monthly search volume according to keyword research tools such as SEMrush?
- Keyword Difficulty: How competitive is the keyword based on metrics from SEMrush?
We could probably go even more in-depth than that when describing keyword research, but as an HVAC contractor in the dead of winter, you are probably thinking, “just give me the keywords.” Well, as promised, here are the top 20 furnace repair keywords, rated by overall value:
Furnace Repair Keyword List
| Keyword | Volume | Intent |
|---|---|---|
| furnace repair | 40,500 | Commercial |
| furnace repair near me | 40,500 | Transactional |
| furnace repair service | 3,600 | Commercial |
| furnace repair cost | 2,400 | Informational |
| repair furnace | 2,400 | Commercial |
| furnace service repair | 1,600 | Commercial |
| furnace repair services | 1,300 | Commercial |
| gas furnace repair | 1,000 | Commercial |
| gas furnace repair near me | 1,000 | Transactional |
| furnace services | 590 | Commercial |
| heating furnace repair | 260 | Commercial |
| furnace repairman | 210 | Commercial |
| home heating repair | 210 | Commercial |
| electric furnace repair | 170 | Commercial |
| furnace repair free estimate | 140 | Commercial |
| heater furnace repair | 140 | Commercial |
| furnace repair near my location | 110 | Commercial |
| hvac furnace repair | 110 | Commercial |
| cheap furnace repair | 90 | Commercial |
| 24 7 furnace repair | 70 | Commercial |
Where To Put Keywords for SEO
Your keywords should be implemented throughout your website and its content, with specific keywords assigned to specific pages. In many cases, utilizing these keywords on other web properties like Google Business Profile, Facebook, and YouTube is also necessary.
Developing a URL hierarchy that will tie directly in with your keyword placement strategy is critical for keywords to work on a website. Furthermore, it helps Google appropriately index your pages, and its users seamlessly navigate your website.
Here are the main places for keywords:
- Content: The on-page paragraph text
- Headers: The H1 and H2 tags on your page
- Image Alt Text: The alt text on your embedded image files
- Meta Description: The 160 characters that display underneath a search result
- SEO Title: AKA the Title Tag, which is the main text you see on search results and at the top of your browser when hovering over a tab
- URL: If you have a page about furnace repair, it’s best to have furnace-repair in the URL
It’s optimal to place a keyword in each of these places, but make no mistake; keyword stuffing is a black hat tactic that will hurt your SEO. So, to be clear, placing these keywords in the abovementioned areas is optimal, but don’t overdo it.
Use keywords in the page’s context, image, content, description, etc. Avoid using keywords consecutively or unnaturally. When marketers talk about organic SEO, they are alluding specifically to white-hat SEO, which means tactics such as keyword stuffing are absolutely off-limits.
How To Put Keywords in WordPress?
To add keywords to WordPress, you will want to download the Yoast SEO plugin. Its one-click installation allows for the simple placement of keywords throughout your page. This includes URL slug, otherwise known as permalink, SEO Title, H₁, H₂, Meta Description, etc.
You can even add a target keyword that allows the plugin to produce keyword density metrics to know if you’ve overstuffed the document, haven’t used the phrase enough, etc. Take a look at how HVAC Webmasters put keywords into a WordPress page:
You’ll notice that our target keyword for this page was “furnace installation.” The phrase is highlighted at several points on the screen and is also present in the SEO Title, Meta Description, and Target Keyword fields.
Use this as an example if you manually input keywords into your WordPress site. For help with your keyword implementation, count on HVAC Webmasters to develop a high-performance campaign.
