HVAC Keywords List
| Keyword | Volume | Intent |
|---|---|---|
| hvac | 246,000 | hybrid |
| hvac near me | 110,000 | commercial |
| heating and cooling near me | 49,500 | commercial |
| air duct cleaning | 49,500 | hybrid |
| air conditioning repair | 40,500 | commercial |
| ac repair near me | 60,500 | hybrid |
| ac repair | 49,500 | commercial |
| furnace repair | 49,500 | commercial |
| duct cleaning near me | 33,100 | hybrid |
| furnace repair near me | 33,100 | hybrid |
| air duct cleaning near me | 33,100 | commercial |
| duct cleaning | 27,100 | hybrid |
| hvac repair | 27,100 | commercial |
| ac installation | 22,200 | commercial |
| heating repair | 22,200 | commercial |
| hvac repair near me | 22,200 | commercial |
| ac service | 18,100 | informational |
| hvac company | 18,100 | hybrid |
| air conditioner installation | 14,800 | hybrid |
| air conditioner service | 14,800 | hybrid |
| air conditioning service | 14,800 | hybrid |
| hvac system | 14,800 | commercial |
| ac not blowing cold air | 12,100 | commercial |
| air conditioner near me | 12,100 | commercial |
| air duct cleaning services | 12,100 | commercial |
| ac maintenance | 9,900 | commercial |
| duct cleaning services | 9,900 | commercial |
| heating and air conditioning repair | 9,900 | commercial |
| ac not cooling | 6,600 | informational |
| ac tune up | 6,600 | commercial |
| commercial hvac | 6,600 | informational |
| heat pump repair | 6,600 | commercial |
| home ac units | 6,600 | commercial |
| air conditioner maintenance | 5,400 | commercial |
| emergency ac repair | 5,400 | commercial |
| ac not turning on | 4,400 | hybrid |
| ac vent cleaning | 4,400 | commercial |
| air quality testing | 4,400 | commercial |
| ductwork cleaning | 4,400 | informational |
| family heating and cooling | 4,400 | commercial |
| air conditioner maintenance near me | 3,600 | commercial |
| ductless heating and cooling | 3,600 | commercial |
| air condition repair | 2,900 | informational |
| air quality testing near me | 2,900 | commercial |
| emergency air conditioner repair | 2,900 | informational |
| emergency air conditioning repair | 2,900 | commercial |
| heat pump repair near me | 2,900 | commercial |
| mini split ac installation | 2,900 | informational |
| ac technician near me | 2,400 | commercial |
| air conditioner not cooling | 2,400 | commercial |
| air conditioner not working | 2,400 | commercial |
| heating and cooling companies | 2,400 | commercial |
| hvac ductwork | 2,400 | commercial |
| ac repair cost | 1,900 | commercial |
| emergency ac repair near me | 1,900 | commercial |
| heat pump maintenance | 1,900 | commercial |
| heating and cooling services | 1,900 | commercial |
| 24 hour ac repair near me | 1,600 | hybrid |
| ac emergency repair | 1,600 | commercial |
| heating and cooling repair | 1,600 | commercial |
| home ac repair | 1,600 | informational |
| whole house air purification | 1,600 | informational |
| 24 hour heating and air conditioning repair | 1,300 | commercial |
| emergency furnace repair | 1,300 | commercial |
| air conditioner troubleshooting | 1,000 | commercial |
| ductless air conditioner installation | 1,000 | commercial |
| gas furnace repair near me | 1,000 | commercial |
| same day ac repair | 1,000 | commercial |
| central air repair near me | 880 | hybrid |
| fix central | 880 | commercial |
| hvac emergency service | 880 | commercial |
| ac compressor repair | 720 | hybrid |
| commercial hvac services | 720 | commercial |
| emergency furnace repair near me | 720 | commercial |
| emergency hvac near me | 720 | commercial |
| heating and cooling service | 720 | commercial |
| ac maintenance services | 590 | commercial |
| gas valve furnace | 590 | commercial |
| 24 hour air conditioning service near me | 480 | commercial |
| air conditioner maintenance service | 480 | commercial |
| gas valve replacement | 390 | commercial |
| 24 hour emergency furnace repair near me | 260 | commercial |
| 24 hour furnace repair near me | 260 | commercial |
| furnace repair near me free estimate | 260 | commercial |
| home heating repair | 260 | commercial |
| 24 hour heating and air conditioning repair near me | 210 | commercial |
| 24 hour heating repair | 210 | commercial |
| central air conditioner maintenance | 210 | commercial |
| emergency air conditioner service | 210 | commercial |
| furnace gas valve replacement | 170 | commercial |
| heat exchanger replacement | 170 | commercial |
| home air conditioner maintenance | 170 | commercial |
| after hours ac repair | 140 | commercial |
| air conditioner maintenance services | 140 | commercial |
| 24-hour emergency heating service | 110 | commercial |
| emergency heating service near me | 90 | commercial |
| air conditioner fan repair | 50 | commercial |
| hvac heat exchanger replacement | 50 | commercial |
| ac blower repair | 40 | commercial |
| replace gas valve on furnace | 20 | hybrid |
HVAC Keyword Research
Before we list the top keywords for HVAC contractors, it’s important to note the logic behind HVAC keyword research and selecting targeted keywords.
The strategy’s first and most important element involves a concept known as user intent.
- Commercial Intent: The user intends to spend money on a service or product
- Informational Intent: The user intends to learn more about a specific topic
- Hybrid Intent: The user’s intent is unclear or a combination of commercial and informational
Since those searchers are the only ones who will become customers for your HVAC company, they are the only ones worth targeting with your SEO strategy.
Identifying commercial intent keywords is critical because these queries often result in conversions. In contrast, informational keywords increase website traffic but do not convert at the same rate.
While there’s still value in attracting users at the top of the funnel (they are not ready to buy), it’s less valuable.
To show up for commercial intent keywords, your keyword must be present not only in the body content but also in the metadata and coding of the site.
Furthermore, it helps to utilize a tool like DataPins, which generates long-tail, commercial-intent keywords from your recent job captions and corresponding pins.
The Best Heating & Cooling Keywords
When HVAC contractors think about search engine optimization (SEO), they often picture keywords.
Although keywords are not the end-all-be-all of SEO they once were, they still hold a valuable place in on-page optimization.
Whether these phrases and terms are placed within title tags, header tags, meta descriptions, or body content, they should be integrated within the page’s context and place a premium on user experience.
As for the industry keywords HVAC contractors should target, take a look at the top 15 below, descending by search volume:
- ac repair 49,500
- furnace repair 49,500
- air conditioning repair 40,500
- hvac repair 27,100
- heating repair 22,200
- ac service 18,100
- air conditioner service 14,800
- air conditioning service 14,800
- air conditioner near me 12,100
- ac not turning on 4,400
- family heating and cooling 4,400
- ductless heating and cooling 3,600
- air condition repair 2,900
- air conditioner not cooling 2,400
- heating and cooling services 1,900
Remember that search volume is not the only consideration when determining the top 100 HVAC keywords.
Terms and phrases with “commercial intent” are more valuable because they generate the most relevant traffic, much of which can be converted into paying customers.
Research-based keywords like “how to fix an air conditioner” will have a high search volume but will fail to generate leads because the users are simply looking for information.
Another consideration is location; attaching local keywords to industry keywords can create long-tail keywords that net valuable traffic.
Source: Moz
How Valuable Are The Top 100 HVAC Keywords?
Keyword research is one element of SEO, but it should not come at the expense of others.
Many HVAC contractors mistakenly believe that keywords are the only consideration when optimizing a page, which couldn’t be further from the truth.
Keywords can actually become a detriment when they are “stuffed” within content, hindering the readers’ experience and signaling to Google that your content is low-quality.
The key is striking a balance between keyword placement and readability.
It’s best to use keywords naturally within the flow of the content.
Here are the next ten keywords, once again descending by search volume.
- ac not cooling 2,400
- fix central 1,900
- ac not blowing cold air 1,900
- ac repair near me 1,900
- air conditioner not working 1,600
- ac installation 1,600
- hvac repair near me 1,300
- home ac units 1,300
- heating and cooling repair 1,300
- heating and air conditioning repair 1,300
You’ll note that the keywords above once again contain “commercial intent, ” sometimes called “buyer intent.”
On repair-based keywords, in particular, it’s important for HVAC websites to differentiate themselves from auto shop repair.
One way to accomplish this is through structured data markup.
Through microdata tags, websites can communicate their specific services to search engines, which will then appropriately index them in search results.
This attracts relevant traffic, which drives business while simultaneously enhancing SEO.
Industry Keyword Context for HVAC Companies
In 2013, Google started tailoring search results to better fit the user’s query context. The intent is now a primary consideration when Google presents results to its users.
Before the algorithm changes, the presence of keywords alone would have websites ranking in the top 5.
Because that system was so easy to manipulate, Google decided to improve its algorithm to enhance user experience.
With this in mind, HVAC websites should consider the following aspects of keyword context:
- What kinds of questions will prospective customers be asking?
- What problem are they trying to solve?
- What actions will they potentially take?
- How would they go about inquiring about HVAC services?
By targeting user intent, you can more effectively meet the needs of your consumers and, as a result, increase business for your company.
Keywords only matter within their intended context. For example, attracting a bunch of people looking for car AC repair will leave them disappointed when they come across your website.
They will subsequently exit your site, increasing its bounce rate and signaling to Google that you don’t deserve a high ranking.
Instead, you should focus your attention on attracting the right kinds of users who will enhance your SEO and drive your business.
Source: SEMRush
Final Thoughts on Keywords for HVAC Companies
Keyword research is helpful for reaching more customers on search engines like Google.
However, it’s important to realize that search volume is not the #1 consideration when optimizing your SEO content.
Your goal is to reach customers who are ready to utilize your local HVAC services in 2025.
As a result, focus on long-tail, commercial-intent keywords to maximize your organic reach for HVAC customers.
Get the rest of your 100 HVAC keywords here!
