How quickly your HVAC website ranks depends on several factors. For example, brand new domains typically take six months or more to secure rankings on Google search results. But, of course, there are exceptions, like low keyword volume, that can allow for a newer website to rank before the standard six-month mark.
Conversely, aged domains, even those that have failed to optimize correctly, can rank on Google search results much quicker than new domains. Research indicates that older websites can rank within 30-90 days of implementing a sound SEO strategy, including website redesign, technical optimization, and on-page optimization.
Older HVAC Websites With New SEO Strategies
Tenured domains are easier to optimize primarily because they already rank for keywords. While most of those keywords are on page two or above, it’s far easier to bring a keyword from page two to page one than from not indexed to page one. Countless heating and cooling companies have websites indexed on Google but fail to generate any substantial leads. Applying an updated SEO strategy to an existing website can pay significant dividends to your business.
Results are often fastest and most potent in areas with populations lower than 250,000. However, small cities with populations under 100,000 can rank even more quickly than that and for more terms. As a result, when implementing NAP citations, content writing, on-page SEO, and website redesign, existing websites in smaller areas can overtake competitors in 2021. Don’t get discouraged if you serve a central metropolitan area. While it will take more time to rank, you can still achieve your goals with the same strategies.
Ranking With Brand New HVAC Websites
Ranking brand new HVAC websites is the hardest part of SEO. Different variables will determine how much of a challenge ranking your website will present in 2021. For example, companies in smaller cities have a chance to rank faster because of less competition. Similarly, new websites will have a better chance of ranking for obscure LSI keywords than primary HVAC keywords.
One strategy for newer HVAC websites is to supplement traffic with Google Ads. Running a 6-month PPC campaign for your HVAC company is just enough time to allow your SEO to work its magic. It’s not a bad idea to generate additional traffic to your website in the meantime, even after you start ranking organically. Of course, ROI for SEO is much more excellent than for PPC, so you should remain focused on optimizing your website for the long run.
Other Strategies to Rank Your Website Faster
Patience is not something most HVAC businesses want to hear about when it comes to digital marketing. After all, paying for SEO, web design, and other services costs money and requires ROI to be worthwhile. The reality, however, is that SEO is a long-term investment that should yield long-term ROI. With that being said, there are several ways to speed up your website rankings using the following strategies.
DataPins
DataPins is Local SEO software for HVAC companies. The software works on your website by publishing schema pins each time you perform a job and drop your pin on the DataPins app. Then, pins get posted to the corresponding page. So, for example, an AC repair job in Argyle, TX, shows up on your AC repair service page and your Argyle, TX location page.
NAP Citations
New websites can build trust faster by getting listed in online directories, especially ones focused on HVACR. Every time you list your NAP information on Yelp, Angi, or HomeAdvisor, you have the option to include your website URL. You can also update existing listings if you change your domain name, address, or other company information. While NAP citations don’t count as dofollow links, they do send nofollow links to your website. Google considers such links as a ranking”hint,” and you main gain referral traffic too.
Link Building
White-hat link building can also help your website rank faster. Be careful, however, since most link-building tactics are black-hat and violate Google guidelines. For example, link exchanges break Google’s rules and won’t help your website rank. However, if you produce great content on your blog, you may naturally earn links from other websites. You can also reach out to topical websites through email to share your blog posts so that they might link to them within their content.
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