The HVAC industry is projected to reach 367.5 billion U.S. dollars by 2030, attracting business owners from across the home services landscape to capture some of this continuously expanding revenue.
Before capitalizing on the HVAC boom, businesses must identify predictable methods to generate or buy HVAC leads and convert them into customers.
Most HVAC SMBs buy HVAC leads rather than manually generate them because they lack the digital presence required to capture new prospects.
Purchasing HVAC leads from 3rd parties can be hit or miss, so contractors must research and comprehend the lead providers and their models before investing.
Generating The Right Types of HVAC Leads
Shared Leads
Shared leads are prospects whose contact information is given to multiple HVAC contractors. You don’t want these leads because they won’t help your business grow.
Shared leads convert at a low rate and rarely become repeat customers because they associate their customer journey with the lead seller instead of your HVAC company.
Exclusive Leads
Exclusive leads are potential customers who directly contact your business to inquire about your HVAC services, typically through your website, Google Business Profile, or another brand channel.
Exclusive leads drive your long-term business growth and profitability as these leads convert at a high rate and are more likely to become repeat, long-term customers.
Agency-Driven Leads
The quality standards of lead generation agencies vary significantly, with some providing shared leads and others providing exclusive leads.
In addition, some agencies sell leads directly to your HVAC company, while others sell you a lead generation process, software, and services, such as a custom website and call tracking.
Best Websites to Buy HVAC Leads
Below, we’ll outline the 10 best websites to buy HVAC contractor leads in 2025 and why these HVAC lead generation companies stand out above the rest.
1) HVAC Webmasters
We are biased since this is our website and company, and we’ve been helping HVAC companies generate the highest quality leads since 2011.
Having worked with thousands of HVAC contractors over the past 14+ years, we’ve accumulated empirical data providing the types of HVAC leads that best convert.
We’ve found that exclusive HVAC leads generated through a digital brand via SEO and other organic channels directly correlate with a sustainable heating and cooling business model.
Based on our first-hand journey, we’ve developed proprietary software and an accompanying process to bolster HVAC lead generation for companies nationwide.
| Google Reviews | Google Rating |
|---|---|
| 58 | 4.9 |
2) Service Direct
Service Direct has been a well-known lead provider since 2006. They work with HVAC contractors through a PPL or pay-per-lead service.
Their strategies focus on hyperlocal targeting so HVAC companies can secure prospects directly within their defined service areas.
In addition, HVAC companies can track and evaluate leads through call recordings and subsequently adjust their price per lead for more significant ROI.
| Google Reviews | Google Rating |
|---|---|
| Unlisted | N/A |
3) 99 Calls
99 Calls is a lead generation service for HVAC companies that offers HVAC leads ranging from $15 – $59 per lead.
The 99 Calls platform includes custom HVAC websites that rank organically within search results to capture nearby users with keywords.
Like Service Direct, 99 Calls uses the pay-per-lead model (PPL), which helps guard HVAC companies from long-term contracts with traditional marketing agencies.
| Google Reviews | Google Rating |
|---|---|
| 128 | 4.8 |
4) 33 Mile Radius
33 Mile Radius provides HVAC leads to local contractors using live phone calls in which the contractor speaks directly with the prospect.
The agency’s geo-targeted leads help local contractors focus on calls within their regional service areas and apply them to their service offerings.
The call-tracking features add clarity for business owners seeking methods to monitor both lead quality and campaign performance, fostering informed tweaks when necessary.
| Google Reviews | Google Rating |
|---|---|
| 93 | 4.4 |
5) CraftJack
CraftJack and its accompanying software provide HVAC leads with speed-to-call discounts, encouraging contractors to contact prospects quickly.
The software’s presentation of real-time updates helps business owners maximize conversion rates for sustainable success.
Since a lack of efficient follow-ups is one of the most significant inhibitors of success with HVAC leads, CraftJack’s comprehensive software platform is a compelling option for contractors.
| Google Reviews | Google Rating |
|---|---|
| 986 | 4.0 |
6) conXpros
ConXpros is an HVAC lead generation platform that provides live inbound calls from local prospects for cooling, heating, AC, heat pumps, and more.
Their live inbound call leads range from $45 to $100, while their traditional leads range from $45 to $85.
Each HVAC lead undergoes a 7-step qualification process and comprehensive follow-up, including SMS, email, and phone calls.
| Google Reviews | Google Rating |
|---|---|
| 333 | 4.1 |
7) Phonexa
Phonexa is a software-driven lead generation service that provides a comprehensive marketing suite to generate and track HVAC leads.
The software’s features include analytics, attribution, and custom routing so HVAC business owners can understand their lead generation process.
The Phonexa lead generation plans for HVAC companies start as low as $100 monthly, with more expensive plans also available.
| Google Reviews | Google Rating |
|---|---|
| 38 | 5.0 |
8) Abstrakt Marketing Group
Abstrakt Marketing Group offers commercial HVAC lead generation services, including pipeline development, SEO, and content marketing.
With an emphasis on b2b lead generation, this company uses analytics to evaluate campaign performance and encourage maximum ROI.
Using keywords and website optimization, HVAC companies are empowered to rank in organic search results, driving qualified leads.
| Google Reviews | Google Rating |
|---|---|
| 315 | 4.5 |
9) 5Estimates.com
Owned by Peak Marketing Services, 5Estimates.com partners with platforms like Networx, Angi’ and Modernize to help contractors generate qualified HVAC leads.
Their estimated pricing for exclusive HVAC leads is between $10 and $48, but they acknowledge that pricing varies significantly based on territory and service request type.
Their website lists popular service areas such as Portland, San Jose, New York, Seattle, Denver, Austin, Miami, and many more.
| Google Reviews | Google Rating |
|---|---|
| 0 | N/A |
10) Networx
The Networx contractor network connects HVAC companies with nearby homeowners in need of heating and cooling services.
HVAC businesses bid on local projects within their service areas.
The platform includes review management and call tracking to leverage new customers into long-term relationships.
| Google Reviews | Google Rating |
|---|---|
| 10 | 4.5 |
Methods to Generate HVAC Leads Manually
Search Engine Optimization (SEO)
Despite its mixed reputation, SEO produces the highest ROI per lead compared with other marketing and advertising channels.
The caveat is that not all heating and cooling businesses experience this lead quality because of subpart SEO providers.
Regardless of people’s opinions about search engine optimization, the data shows that nearly 5 million people search monthly for HVAC and related queries.
The key is understanding the nuances of the algorithm with concepts like E-E-A-T and digital branded signaling.
Our agency, HVAC Webmasters, developed a software tool called DataPins so that heating and cooling companies can rank for thousands of queries in their local service areas.
Using DataPins, this Mesquite, TX-based company ranks in its closest major city (Dallas) for legitimate keywords:
Most companies don’t realize that over half of Google clicks come from hidden and long-tail terms.
They are phrases like goodman ac repair pembroke pines, fl.
Ahrefs and SEMrush won’t detect search volume for these terms, but users still search for them.
They also search for variations of this phrase that add and subtract stop words like “in” and “for.”
The subtle nuances of SEO are tedious and overwhelming, which is why most digital marketing agencies ignore them.
You don’t have to dive into every technical crevice of search engine optimization; you have to be willing to listen to advice on how to leverage the best methods to acquire leads.
Reviews and Reputation Management
Customer reviews (especially on Google Business Profile) directly generate exclusive HVAC leads.
Not only do reviews help your business profiles and website rank higher in search results, but they also drive conversions.
Finding a consistent and repeatable process to request customer reviews is an effective way to increase sales.
- 10+ Google Reviews: Foundation
- 20+ Google Reviews: Credible
- 50+ Google Reviews: Significant
- 100+ Google Reviews: Expert
- 200+ Google Reviews: Authority
- 500+ Google Reviews: Trustworthy
- 1,000+ Google Reviews: Powerhouse
Increasing reviews starts with investing in reputation management software that automates review results through SMS and email.
Various tools can accomplish this for your company, including DataPins and GatherUp.
While technology is the basis for increasing review frequency, it works best when combined with a personal touch.
Ensure each technician asks the customer for a review upon job completion.
When you combine personal and digital requests, you 40x your review responses.
Using a plugin to share customer reviews directly on your website can further enhance your lead acquisition process.
As website visitors see other customers who’ve experienced your services, they convert at a higher rate.
The more you see your results, the better you’ll understand how these methods feed off one another.
Google Ads (PPC)
Too many contractors rely on PPC for long-term lead generation when its best function is supplementing your SEO presence in the short term.
Be careful who you hire to run your Google Ads campaign. They may lock you into long-term agreements or use shady tactics like black-box billing.
The lightbulb PPC moment occurs when you realize it supplements your other channels.
Your ROI skyrockets when you can strategically turn Google Ads on and off throughout the year.
A broader digital marketing campaign maximizes the results of paid advertising.
Consider a scenario where you pay for clicks for “ac repair near me.”
What does the user see after clicking on your ad? Is it a landing page that incorporates video content and customer reviews? Or is it a generic text page that fails to demonstrate your company’s experience?
The former will make your PPC campaign a lead generation tool, while the latter will waste time and money.
Referral Programs and Networking
Referral programs are simple; you incentivize customers to tell friends and family about your company and its services.
Incentives can include:
- Limited-time Discount
- Lifetime Discount
- Tiered Discounts (Based on # of Referrals)
- Gift Cards
- Smart Home Upgrade
- VIP Membership
- Exclusive Product Access
- Sports Tickets
Referrals are one of the most old-school lead-gen techniques because they have worked in previous eras.
Word of mouth was the lifeblood of many HVAC companies long before the digital marketing age.
Today, referral programs are integrated into digital marketing campaigns, which helps them spread even faster.
Ultimately, consumers trust friends and family more than reviews, making referrals a lead generation goldmine.
The caveat with referrals, of course, is that your services must live up to the hype. Ensure your technicians maintain a high service standard. Otherwise, it can undermine your entire program.
Social Media Marketing
Like online reviews, a strong social media presence contributes to your lead generation. Every HVAC company should have a Facebook and Instagram account at a minimum.
It’s 100% free to create Facebook and Instagram business accounts through the Meta platform. However, you must take it further to funnel the leads.
Here are two undervalued social media marketing channels:
- Create a YouTube channel
- Start a Podcast
These are the two most untapped social media marketing techniques for HVAC lead generation. YouTube content is more popular than ever, especially YouTube Shorts
We recommend publishing 2-3 YouTube Shorts per week on your channel.
HVAC podcasts are rare, but they help generate leads. Starting a podcast requires a hosting account and an RSS feed.
From there, you can submit your podcast to major platforms like Apple and Spotify.
You can reach out to employees, business associates, and industry experts as podcast guests.
The goal is not always to directly acquire new customers from your podcast. Instead, you are building a strong brand that will influence other channels and attract new clients.
Email Marketing
Email marketing produces a 40:1 ROI, meaning you earn $40 for every $1 spent. That said, email marketing can be hit or miss in the HVAC industry.
Failure usually stems from a lack of segmentation and personalization. When you segment your subscribers by interests, service types, locations, and other variables, open rates increase by 82%.
Website UX
Every company knows they need a website, but not all understand what kind of website generates leads. Websites with specific UX (user experience) principles consistently generate exclusive HVAC leads.
These are the principles:
- Red Calls to Action: CTAs that are the color red convert 10x more
- Site Speed: Sites that load in less than a second cover 10x more
- Mobile Navigation: Sites that are easy to navigate on smartphones convert 20x more
- Original Images: Unique images convert 30x better than stock photos
Once you realize that only certain types of HVAC websites convert, you begin to make the proper connection between your website and lead generation.
Contacting a reputable web designer with experience in the heating and cooling industry is a good place to start. By fostering a positive user experience, you invest not just in your website but in your brand.
Delete Blog Posts
Google’s Helpful Content Update and March 2024 Content Update targets websites that create content for search engines, not people.
Excessive blog posts can create negative sitewide signals, resulting in the de-indexing of parts of your HVAC website.
With this in mind, deleting blog posts from your website can help your other pages rank better, resulting in more HVAC leads.
Here’s how you can tell if Google is even indexing your blog posts:
Navigate to your Google Search Console dashboard.
Click on Pages.
Next, it will show you how many of your pages are not indexed.
You can scroll down to “Why Pages Aren’t Indexed” and click on Crawled – currently not indexed.
Here, you will see a list of all the pages Google found but chose not to index.
For many sites, this list is full of blog posts.
Export the list to your computer, open Microsoft Excel, or import it to Google Sheets.
Now, delete each of these posts from your website one by one.
As Google recrawls your website, they will find a higher percentage of quality pages, helping your leads.
Digital Branded Signaling
Relying on one platform for leads is a mistake, whether it’s Google, Facebook, or a lead seller. The theory of digital branded signaling is a cutting-edge way to generate exclusive HVAC leads.
Digital branded signaling is a holistic effort to generate brand “signals” across the web. You’ll need a cohesive marketing campaign demonstrating your real HVAC jobs.
In addition, you must ensure that your brand presents consistency from your logo to your business address and everything in between.
Share photos of recent HVAC projects on your website, social platforms, and business listings. As your brand builds broad credibility (across multiple platforms), it increases the potency of each.
Essentially, the sum of all your signaling is greater than its parts. HVAC companies who’ve successfully established branded digital signaling 40x leads within 6 months.
Incorporate QR Codes
Have you ever dined at a local restaurant and noticed a QR code on the table or coaster? This form of modern digital marketing is used in other industries, but rarely HVAC.
Add QR codes to all of your marketing materials, including:
- Business Cards
- Flyers
- Truck Wraps
- Email Signatures
- Brochures
QR codes should serve as a lead generation funnel for HVAC companies.
For example, when a prospect scans your QR code after seeing your truck wrap, they are brought to your website landing page to book a service.
You can utilize a free QR code generator, like this one from Adobe, to create your own code. Leveraging this digital method will help your company stand out from competitors.
Specialize Within the HVAC Industry
Newer HVAC companies in large markets tend to get stuck in the gig economy, living lead to lead and job to job.
Competing for HVAC installation and air conditioning repair services is difficult for a brand-new company.
That’s why niching down and specializing in a sub-category within the HVAC industry can help you generate leads quickly.
Examples of specialty HVAC categories include:
- Commercial HVAC Systems
- Geothermal Heating and Cooling Systems
- Smart Home Integration
- Ductless Mini-Split Systems
- Radiant Heating Systems
- HVAC System Retrofits
- Green and Sustainable HVAC Solutions
- HVAC System Design and Consultation
- Dehumidification Systems
- Wine Cellar Cooling Systems
- HVAC for Historic Homes
- High-Efficiency HVAC Systems
- Emergency HVAC Services
- Custom HVAC Fabrication
- Pool Dehumidification Systems
- Ventilation Systems for Industrial Kitchens
- Zoning HVAC Systems
You might wonder how niching down brings in new prospects.
It creates a two-pronged reaction.
First, search engines favor HVAC websites with topical authority.
In other words, if you specialize in commercial HVAC systems and create pages supporting them, Google will assign more credibility to your company for this sub-category.
Secondly, customers convert at a higher rate when especially seeking your niche service.
For example, a commercial restaurant requiring HVAC repair is likelier to choose your service than a general HVAC company offering commercial services.
Free Download: HVAC Specialty Categories for Lead Generation
Integrate Artificial Intelligence (AI)
AI is a trending topic across all industries, including HVAC. But did you know that AI can help you generate HVAC leads?
From funnel creation and optimization to customer relationship management, the powers of AI can directly influence lead acquisition.
Some of the ways HVAC companies can integrate artificial intelligence into lead generation include:
- AI Chatbots
- Predictive Analytics
- Dynamic Pricing Models
- Automated Follow-Ups
Seeing how an on-site chatbot can funnel a prospect into a scheduled sales meeting will open your eyes.
Furthermore, AI can help predict the prospect’s behavior, optimizing their sales presentation for increased conversion rates.
Integrating AI into your lead generation process can make a significant difference. Not only can AI increase your leads, but it can increase their conversion rates, resulting in more sales.
HVAC Lead Generation FAQs
How Do I Select The Right HVAC Lead Generation Company?
First, determine whether you want to be a long-term sustainable company or exist within the gig economy.
Once you know what you seek, choosing the company that fits your lead generation goals becomes easier.
How Can I Get More HVAC Customers?
You can get more HVAC customers by replicating what the lead generation companies do: invest in organic SEO, paid advertising, and digital brand building.
When you invest in these things directly, you won’t need to rely on those companies for your leads.
Should I Buy HVAC Leads?
Purchasing HVAC leads is a business decision that only you can make.
We recommend creating a lead generation process to generate your own prospects long-term.
Final Thoughts on HVAC Leads
The HVAC industry is booming, and contractors are looking for ways to capture this increasing revenue in 2025.
It’s evident that you need HVAC leads, but the question is where and how to get them, which will determine your long-term success.
This article has outlined ten of the best websites to buy HVAC leads while educating readers on the different types of leads and lead generation strategies.
Buying HVAC leads is not something you should do on a whim because it must align with your long-term business goals, which may vary.
For example, if you want to build a long-term sustainable HVAC company, you won’t survive by buying leads.
Conversely, buying leads can turn a profit if you are tactfully looking only for short-term HVAC jobs.
Educating yourself on HVAC lead generation and the websites that provide leads is the best way to make an informed decision in 2025.
