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Case Study: William C. Fox Heating & Air Conditioning, Inc

William C. Fox Heating & Air Conditioning, Inc. joined HVAC Webmasters in January of 2025 in an attempt to generate more leads online.

Our website design team built them a brand-new custom website featuring unique images they provided to our staff.

After only a short time working with HVAC Webmasters, William C. Fox Heating & Air Conditioning has ascended in search results, culminating in a 106.3% traffic increase.

William C Fox Heating and Air Conditioning (Case Study)

Campaign Results

Google Analytics Traffic Screenshot for Fox HVAC Campaign

Top Keyword Rankings (Maps, AI and Organic)

  • Air Filtration Burlington NJ
  • Central Air Conditioning Burlington NJ
  • Ductless Mini-Splits Burlington NJ
  • Electronic Air Cleaners Burlington NJ
  • Furnace Installation Burlington NJ
  • Furnace Repair Burlington NJ
  • Gas Boiler Installation Burlington NJ
  • Gas Boiler Repair Burlington NJ
  • Gas Conversions Burlington NJ
  • Heat Pump Installation Burlington NJ
  • Heat Pump Repair Burlington NJ
  • Heating Burlington NJ
  • Air Conditioning Burlington NJ
  • Humidifiers Burlington NJ
  • Indoor Air Quality Burlington NJ
  • Radiators Burlington NJ
  • Baseboard Heating Burlington NJ
  • Rooftop Package System Burlington NJ
  • Thermostat Installation Burlington NJ
  • UV Lights Burlington NJ

Custom Website

William C. Fox Heating & Air Conditioning’s custom website serves as the foundation of its SEO presence. 

Our lead designer implemented their color scheme and unique images of their staff to amplify the personal touch.

Take a look at the homepage below:

Fox Custom Website

Organic Rankings

While many HVAC companies are focused on Google Maps, the foundation of SEO is still organic rankings.

Organic rankings help you rank better on Google Maps, especially for long-tail HVAC keyword terms.

Our SEO team built out service and location pages with complete optimization, empowering this website to rank #1 for dozens of keywords.

Screenshot of Google Organic Rankings for Fox HVAC Campaign

Maps Rankings

Google Maps rankings are essential to driving new customers to your HVAC business, primarily since map rankings are associated with your Google reviews.

Customers get to see your entire Google Business Profile, which helps convert them from skeptical consumers to paying customers.

Thanks to HVAC Webmasters’ comprehensive SEO strategy and proprietary map ranking software, William C. Fox Heating & Air Conditioning is showing up on hundreds of map results.

Screenshot of Fox Ranking on Google Map 3-Pack

AI Overviews Rankings

The newer era of SEO introduces the challenge of ranking in AI answers like Google AI Overviews.

Google now provides AI answers to many local HVAC queries, meaning that HVAC companies must optimize for AI, SEO, and Local Maps.

Our HVAC Webmasters AI team got to work on optimzing this website for AI Overivews. Of course, the DataPins software was also engineered to help companies rank on AI.

This combination makes William C. Fox Heating & Air Conditioning appear in hundreds of AI-generated answers for local search queries.

Screenshot of Google AI Overviews Mentioning HVAC Company

DataPins Software

William C. Fox Heating & Air Conditioning has completed 77 pins, which helped power its website to the top organic, maps, and AI rankings.

Pins are a fundamental component of maximizing online visibility in 2025, and we have developed the software for this purpose.

Since every one of our customers receives DataPins as part of their monthly service plan, they can use the tool as much as they want.

Here are examples of some of the completed pins:

Screenshot of Pin on Fox HVAC Website

Pins to Google Rankings

Make no mistake; pins can directly rank inside Google Search results. Take a look at this HVAC job (pin) ranking on Google:

Screenshot of Knowledge Panel (Map Pack Emphasis)

Projecting Future Analytics

While some digital marketing campaigns plateau after an initial rise, the power of DataPins allows companies to continue multiplying their rankings, traffic and leads each time they complete a new job.

As William C. Fox Heating & Air Conditioning continues to drop check-ins using the powerful DataPins software, its traffic is projected to continue rising.

Because nearly 50% of all clicks come from long-tail keywords, the services and brands mentioned within the pins will allow this business to expand its keyword coverage even more.