As you’ve probably guessed from our name, HVAC Webmasters has worked with thousands of heating and cooling professionals.
We’ve heard their stories of triumph and loss, many of which reflect the challenges facing the HVAC industry today.
Check out some Marketing Case Studies Below:
What is a Case Study?
A case study is a published analysis of a company’s performance over time using real-time data from its campaign.
Goals
When heating and cooling companies seek marketing services, they commonly list their goals.
- Creating multiple cost-effective sources for leads.
- Producing stable online business through website design and SEO.
- Taking advantage of seasonal opportunities for added revenue.
- Crafting long-term branding strategies.
- Tackling specific, frustrating situations.
Case Study Terms
Since our particular team works with search-oriented marketing, you’ll see many terms related to web design and local search.
Terms You Might See Regularly
- Website Traffic / Visitors
- Bounce Rate
- Page Views
- Conversion Rate
- Call to Action
- Content
- Keywords
- Sessions
- Organic Search
- PPC
- Google Mapping
These terms (and many more) can be confusing. If you don’t understand a particular idea, feel free to consult with one of our experts.
You can also look at Moz’s great search term guide for SEO beginners.
Case Study Data Sources
Our team draws information from various sources.
Most of our data comes from search performance tools like Google Analytics and Search Console.
We also study search query data, such as keyword popularity.
Finally, we like to draw outside the search industry from places that may affect the average HVAC business.
Explore Growth Through Search
Google Search is one of the most powerful networking tools on the planet.
While tackling local search can be a difficult challenge on your own, our marketing case studies will allow you to sidestep many of the pitfalls other HVAC professionals have suffered.
Our team at HVAC Webmasters would love to support your business as you move toward continued growth.
Through optimized web design, quality content creation, and fantastic reputation management, we’ve helped countless professionals earn page-one rankings and stronger lead generation.
