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Case Study: Taylored Air

Taylored Air signed on with HVAC Webmasters in June 2024 in an effort to establish a digital marketing presence in Lincolnton, North Carolina.

Thanks to HVAC Webmasters’ proven digital branded signaling system and the powerful DataPins app, Taylored Air has hit the ground running online.

Taylored Air Case Study Cover

Google Rankings

KeywordRanking
Heater Parts Replacement Lincolnton1
Air Conditioner Parts Replacement Lincolnton1
Air Conditioner Parts Replacement Lincolnton1
Electric Furnace Repair Lincolnton1
Indoor Air Quality Services Lincolnton1
Electric Furnace Replacement Lincolnton1
Electric Furnace Repair Lincolnton1
Mini Split AC Systems Lincolnton1
Heater Parts Replacement Lincolnton1
Indoor Air Quality Services Lincolnton1
Mini Split AC Systems Lincolnton1
Electric Furnace Replacement Lincolnton1
Heater Parts Replacement Lincolnton1
Air Conditioner Parts Replacement Lincolnton1
Emergency Air Conditioner Repair Lincolnton1
Air Conditioner Parts Replacement Lincolnton1
Indoor Air Quality Services Lincolnton1
Electric Furnace Replacement Lincolnton1
Electric Furnace Repair Lincolnton1
Mini Split AC Systems Lincolnton1
Heater Parts Replacement Lincolnton1
Indoor Air Quality Services Lincolnton1
Mini Split AC Systems Lincolnton1
Electric Furnace Replacement Lincolnton1

*The website also ranks in the top 3 for hundreds of more keywords

Digital Presence

Taylored Air ranks prominently on Google’s Map 3-Pack results and traditional organic results.

Our agency defines these as two tangible goals to consider when pursuing a digital presence in your local market.

While much more goes into “building a digital brand” than some think, the results can me eye-opening for contractors who have never experienced this type of search visibility.

Google Map 3-Pack Ranking

As you can see, Taylored Air ranks #1 in the Map 3-Pack for “air conditioner installation.”

Taylored Air Map Pack Ranking (Screenshot)

Google Traditional Organic Ranking

As pictured below, this company ranks #1 for “electric furnace replacement” on traditional organic results.

Taylored Air Top Organic Ranking (Screenshot)

DataPins Usage

Taylored Air has already completed 259 pins, which empowers them to dominate Lincolnton, NC, on Google organic search results and Google’s Map 3-Pack results.

The brilliance of DataPins is that it publishes fresh content on your website every time you complete a job.

In this case, the company’s jobs are sending digital branded signaling to Google and other search engines.

Taylored Air Pins (Screenshot)

Traffic Analytics

So, what do these top rankings and consistent pins result in for local HVAC companies?

In the case of Taylored Air, this results in a 970% increase over a 90-day period and a total of 396 visitors over that same span.

Taylored Air Google Analytics Traffic (Screenshot)

Future Projections

This local company’s progress in less than six months is quite remarkable in the world of digital marketing.

The great news is that the projections show the potential for an even more significant increase.

With the continued use of pins, Taylored Air is in a position to build a long-term sustainable digital brand that results in consistently high Google rankings and high-quality local HVAC leads.